Our Chum Ballz are the first ever pharmaceutically made chum product on the market. They are made of potent fish attractants, freeze-dried and compressed into a small, round ball. Our natural concentrated formula creates a feeding frenzy without satisfying the fish’s hunger, increasing your chance of a catch. Pair with our Chum Lures for an optimal fishing experience surfcasting or kayak fishing. The Chum Ballz will dissolve as the lure is pulled slowly in, releasing a tempting chum slick behind it. When not using a Chum Lure, throw 3-5 Ballz in the area of your hook, within five minutes the Chum Ballz have dissolved, sinking up to 150 ft. and effervescing upwards, covering the entire water column, as much as 500 gallons of water. The tiny bubbles attract the fish with their movement, the smell of the bait draws them in. Unlike conventional chum however, only tiny particles are released, the fish remain hungry and attack the most tempting thing they find, your bait!