The Never before seen CHUM LURE...Its a unique lure design with state of the art technology for effervescent distribution of chum. The lures have a superior flow design which allow water to flow thru the gills, over the chumball and into a split flow system and out of the perforated holes on either side of the lure. The Chum lure also has a state of the art Screw off cap located on the top of the head for easy loading and locking the chumball into place. Each Chum Lure also has its own unique Laser color image pattern, We have many color patterns to fit the fisherman's needs for morning ,noon,or night, and depth.